Thu 13 Aug 2009
Who doesn’t have fond summer memories of hearing tinny, recorded bells and running outside to greet the Ice Cream Man? For those of us who were lucky enough to live on a cul-de-sac, it was a pretty safe bet that we’d have time to convince our parents to let us buy something, get the money and dash out the door before the driver could negotiate the turn-around and take off. Here in Washington, with its grid system of streets that just keep going, the four-way stops are a hungry kid’s best friend.
As for us hungry adults, we rarely scream for ice cream. Tart frozen yogurt, on the other hand…that’s another story entirely. We wrote about our own yogurt safari last fall, when we checked out TangySweet on P Street, Mr. Yogato on 17th and SweetGreen on M Street in Georgetown. What a difference a year makes.
Since that post, we have seen the following additions to the DC frozen yogurt scene (in no particular order):
A second TangySweet location in Penn Quarter at 7th and E Streets
A second SweetGreen location in Dupont Circle on Connecticut
A third SweetGreen location in Bethesda on Bethesda Row
IceBerry at 30th and M Streets in Georgetown
YogiBerry on Connecticut Avenue in Cleveland Park
CaliYogurt on 18th Street in Adams Morgan
YogenFrüz at 14th and I Streets downtown
But there’s one addition to the field that we just can’t get enough of: SweetFlow Mobile. Like a grown-up version of an ice cream truck, it makes its way around town with speakers playing its very own electro-jingle version of Turkey in the Straw. And that siren song draws plenty of twenty-somethings to it whenever it makes an appearance.
What is it? Simply put, it’s an environmentally conscious mobile unit for SweetGreen’s popular tart yogurt. They load up this specially-converted bus with a yogurt machine and an assortment of their fresh, organic and/or local toppings and head out to spots around town to sell yogurt to the lucky eaters in the area for a few hours before moving on to another spot. There are a few fixed times over the course of the week, but the truck makes unscheduled appearances around town pretty frequently. Not quite the steady pace of your average ice cream man, but still worth a cheer.
So how do you find SweetFlow Mobile? And what can you expect once you do find it? Answers after the jump.
Finding SweetFlow Mobile can be very easy, as long as you know where to look. As we mentioned earlier, there are a few regularly scheduled appearances from week to week. As announced on the SweetGreen blog in early July, SweetFlow Mobile can be found:
Monday 12:15-2:30: 15th and K
Tuesday/Thursday 12:15-2:30: 19th and L
Friday 12:15-2:30: 24th and M
Of course, that’s only helpful to know if you live or work near one of those locations. If you’re on Capitol Hill, for example, those times aren’t exactly conducive to a fro-yo fix.
So what’s a hungry Hillster to do? Watch for a surprise visit! If you’re on Twitter, you can keep up with SweetFlow Mobile’s comings and goings by following their tweets. You can also send messages trying to convince them to come your way (no promises of success).
If you check out SweetGreen’s website, you’ll see a cute little bus icon drive across your screen and idle in the lower right hand corner near the Twitter and Facebook links. Mouseover the bus and the jingle will fade in. Click on the bus, and it takes you to a SweetFlow Mobile page that looks like it may soon include some sort of driving game (they provide instructions, but there’s no game at this point). We’ll have to wait and see what else SweetGreen does with the site.
While SweetGreen offers salads in their physical stores, SweetFlow Mobile is focused exclusively on the yogurt. You can order a cone for $2 if you’re a yogurt purist (the cones don’t come with any toppings). Or you can splurge and go for a cup – $5 for a small and $7 for a large – that comes with your choice of three toppings from their daily selection. Fans of the brick-and-mortar locations may notice that these prices for cups are $1 more expensive…call it a delivery charge (or a tip for the driver).
And you can feel good as you choose your toppings, knowing that the vast majority of their offerings are fresh fruits and nuts. Most are grown organically, and SweetGreen pursues relationships with local producers that allow them to offer great local fruit at no extra cost.
If you’re looking for a way to fight the heat and humidity that have finally found their way to DC, keep one eye on Twitter. Watch for @sweetflowmobile to come across your screen and then go meet them. You’ll be glad you did as soon as you get that first sweet-tart mouthful.
or check out their Dupont Circle location: